One of the most effective methods is to visualize the future to prepare for what lies ahead.
The easiest way is to imagine a tech advance’s potential and consider its use cases for our audience.
Today, we’ll take a shot at imagining the future of communications, particularly in areas such as National Casino. Every emerging trend signifies a shift propelled by technology that is already underway. It is less about “will it happen” but “how it will happen.”
We have the power to shape the direction of AI. An AI-driven app is being built by learning by scraping available open-source information. Given the current circumstances, enhancing our efforts to share extensive content about our companies and brands is crucial. Imagine adding extra tabs to your following website. They should contain studies, Q&As, and other info you want AI to pick up. We will focus less on the traffic to these sections and instead on how AI can connect with them. New apps are being developed every month.
Today, Google is the top search engine. About 15 other platforms are relevant worldwide. That dynamic is about to change. Perplexity is changing search engines with topic-based capabilities. Imagine creating a search engine for many sclerosis, the next pandemic, or the NFL. If we can scrape the correct info and organize it, we can deliver what you need. That will lead to thousands of search engines. We will compete to make our search engines valuable and relevant to our customers. We will replicate this for our internal purposes.
New applications, like PI.ai, merge search, memory, and conversational features for enhanced functionality. This “big 3,” plus using private info, will change customer service. For example, the United Airlines app will remember your use and know your travel patterns. You’ll have a chat, pick an option, and it’s done. Your interactions will get better each time.
We are wondering how text-to-video will work since it seems incredible. That’s step one. Step two is the reverse. Imagine creating visual content that we share, like an ad. When you touch it, an experience emerges. It could include text, audio, or video. It should help you learn about the topic in an immersive way. Over time, we will have more chances to act on our interest and collapse the marketing funnel. Instead of requiring people to click for additional information, why not consolidate questions and answers in a single location?
The content creation process is undergoing a significant transformation. Creative leaders and content creators will become even more valuable. Teams can quickly produce thousands of video posts or audio clips in over 350 languages, changing how global teams are managed and organized. Our approval processes will hold us up. So, we must figure out that parallel system.
We don’t hesitate to work with celebrities and engage with Hollywood. How about applying this approach to an industry that is 15 to 20 times as significant? Gaming is turning into the new focal point of family gatherings. We chat with friends in audio chats. We buy products on platforms. We respect influencers in these communities. There are three billion of us. Gaming is the new media frontier. It is where many choose to “live” outside of work.
Imagine this: Mobile apps can transform a 60-minute town hall meeting and offer choices. Would you prefer a concise one-page summary? Or an audio version that’s perfect for your drive home? Or do you want to ask two questions and pull out the relevant information for you? Or translate all of it into your language of choice? Do you like the app to remember your preferences so you don’t have to do this work each time? We’re almost there today. The difference will be the engagement of a 100,000-person company closer to 100%, not 25%. And the engagement will be considered more relevant and personal to their needs.
We have an exciting time ahead, which will give us chances to show the value of communication. We need three key skills for the future: storytelling, work, and audience connection.
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