Indian urban consumers have been the biggest buyers of hatchbacks in the past decade or so. Compact, affordable pricing, good fuel mileage, and low maintenance costs are the underlying reasons for the upward growth of hatchbacks in the domestic market. Going by the data in the public domain, hatchbacks comprise a dominant part of passenger car sales in the Indian market. Maruti has been the major player in the hatchback market for decades with the Swift model. Since its launch in 2015 in India, Maruti Suzuki Swift has been successful in the urban markets. We look at the reasons behind the ever-growing popularity of Maruti Swift in the urban Indian market.
Design
Maruti Swift’s design philosophy remains unchanged throughout its journey from 2005. The sporty and dynamic style remains true to the original design while incorporating newer and modern design elements with every new model. The current third-generation Maruti Swift model sports a cleanly-designed bonnet with a roof; that is narrower than the first version. The Swift boasts new updates like sleek headlamps with LED elements, a honeycomb mesh grille, and an updated bumper.
Comfort
Maruti Swift is a family-friendly car and suitably suited for Indian urban buyers. Maruti Swift is one of the best 5-seater models in dimensions and comfort. The model stands out with a 1,735 mm width, 1,530 mm height, and a wheelbase of 2,450 mm. It makes the cabin as spacious as the Maruti Dzire sedan. The legroom on the rear seats offers more space to the occupants thanks to the longer wheelbase and the wider body. The dual-pod instrument cluster on the dashboard and the sportier steering wheel design matches the growing expectations of urban buyers. The SmartPlay infotainment system supporting Apple Carplay and Android Auto, automatic climate control, and a 7-inch touchscreen infotainment system are other leading features of the hatchback.
Performance
The Maruti Suzuki Swift houses a K Series DualJet 1.2-litre petrol engine. The hatchback delivers 87bhp of maximum power and 113Nm of peak torque with options of 5-speed manual and AMT gearbox. As per the manufacturer, Swift offers fuel efficiency of 22.38 Km/l for Petrol MT, 22.56 Km/l for Petrol AMT, and 30.90 km/kg for CNG variants. The Fuel efficiency of Suzuki Swift appeals to urban commuters dealing with traffic in their daily commute.
Pricing
The Maruti Suzuki Swift is a good value car due to its affordable pricing. In India, the Maruti Swift starts from Rs 6.0 lakhs (ex-showroom, India), while the top-end model is priced at Rs 8.84 lakh. The affordable pricing and low total cost of ownership make Swift stand ahead of rivals like Tata Altroz and Hyundai Grand i10 NIOS in the country.
Service Network
Maruti brand value is another reason that first-time city buyers opt for Swift. Indian car buyers consider Maruti Suzuki Cars, a reliable manufacturer that offers excellent post-sales support. Maruti service centers are available in every town and city, offering good service and support for the buyers. No matter where the owner drives the Swift hatchback, one can expect reliable support in case of an unexpected breakdown. Maruti Suzuki has 5000 plus service touchpoints and hundreds of workshops across India.
